Igloo small talk – Valentina

Igloo small talk – Valentina

marketing manager

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We dive deep into the interview with our Marketing Manager Valentina. From the worst to the best part of her work, we discover what makes her tick and what inspires her in work.

Tell us who you are and what you do in Deegloo.

My name is Valentina and I’m the Marketing Manager for Deegloo and Digital Poirots. Basically, I’m the person who is behind every written word you’ll find on us, and the person who forces others in front of the camera or to participate in events. I know they all hate me for it, but, hey, life isn’t fair. Also, most of them are younger than me so they have to listen, right?

What does your typical day look like?

Well, my day probably starts the same as for anyone in marketing, by opening hundreds of tabs, from social media content I’m working on, to blog posts and various projects. Throw in a meeting or two, and you have me jumping from one thing to the other. So, it’s kind of a mix of various activities. Life gets tough when we have events or conferences, so you have tasks there as well. And honestly, everything I do is fueled by copious amounts of coffee or I wouldn’t survive. 

What made you decide to develop your career in this field?

That’s actually a hard question to answer. Which is weird, I know. I was always great with creative things and doing a hundred different activities, so when life took me into economics, marketing was what draw me in. It allowed me to be logical but crazy creative at the same time. Not many think of marketing as analytical, but it is. And when you sprinkle it with a bit of creative pixie dust, magic happens. 

Actually, my primary passion and what pushed me towards marketing is sports marketing, and I somehow ended up in IT. I believe I’m a walking contradiction here.

What drives you in your work?

The thing that drives me in my work is the fact that there is a sort of liberty in creating content, or in any marketing activity for that matter. It’s also a way of putting yourself into each sentence, visual, or project you work on. I think that most of us aren’t really aware of the fact that a lot of people see the results of our work. They see posts, pictures, and articles, and they can range from ten to hundreds or thousands of impressions. You just never know, and that’s exciting.

What’s the best part about your position?

The best part? Well, it’s hard to just take one thing from it all. Marketing is so diverse and my position requires me to be a little bit of everything. On one hand, I love creating content, and on the other, I love the planning and research aspects of strategic marketing. So, yeah, I can’t decide on THE best thing.

What don’t you like about your job/work?

It’s controversial to say it, but I’m not a fan of social media management. Creating content for it? Yes, sign me up. But sometimes the whole social media and what to do, and what not to do, can be tiring sometimes. And it changes so much that it’s hard to stay authentic but loud at the same time. It’s becoming harder and harder to create stable and genuine brands while simultaneously conversing with everyone.

What’s the biggest mistake you’ve made in your career or what ups moment you had?

If we’re talking about my current position, does publishing something online without a second proofread count? But, that’s the beauty of it, you can always edit it. You’ll have to ask my bosses if I made some major mistakes. But I’m still here, so maybe not!?

But in my previous experience, yeah, I had some costly mistakes that we will not mention since I’m not sure I’m even allowed to talk about it. 😅

But everyone makes mistakes, it’s how you deal with them that counts.

What drives you crazy about your job or your daily activities?

I absolutely loathe interruptions. Sorry to say this guys, but when I’m in the zone, I dislike being interrupted to do something that could’ve been done later. Not a lot of stuff constitutes urgent. Especially in creative processes, stopping means it will be harder to get back to it. And I understand the reasoning behind interruptions. I sometimes inadvertently do it to others and I’m really sorry when that happens.

Which technology/tech stack do you like the most?

Since this would be oriented towards developers more, I can’t provide the answer. But, I can say that in marketing you are dependent on devices, social media, and tools that help you stay creative, productive, and organized. Psst, Google is your best friend. Finding great sites and tools for inspiration and to ease up your work is a must.

What advice would you give to someone entering this field?

You are all going to hate me for it but learn the principles of marketing from college books. Yep, some things might be outdated, but the core stays. They are pillars of marketing for a reason, and you’ll see how many times they will help you. But, most importantly, explore and learn! Go into every topic or subject that interests you. Try new things, and new hobbies, and draw inspiration from everything. A lot of the time, in marketing, you’ll face a creative block, and you’ll have to find your mojo again. Find your tone of voice! And this is a big one, keep your integrity. What works for somebody else, doesn’t mean it will work for you.

Do you have any funny or interesting stories that happened here in the company?

We do have a lot of fun here, so picking one story that makes the cut is hard. It’s more of a collection of small moments that make us smile. But, I have to mention game night. We all know that a person’s true colors come out when they are competitive. I describe myself as unintentionally competitive, but, boy, some of the people here are vicious. Like proper scary vicious with a smile. Oh, we cried from laughter, but, let’s just say, we’ll be more careful in the future. 😂

Your favorite person to work with?

Well, I know that the worst answer to give is that you like working with everyone. But, the thing is that some days you work more with some than others. And there are days when someone gets on your nerves and other days they’re your favorite person there. 

But what is fair is fair. This is the one that will draw the wrath of some people here. But, hey, I’m honest if nothing else and I like to disturb the waters a bit. Since this person is someone I work the most with, and he has to suffer for it, I’ll go with our one and only UX/UI designer Franjo. I chose him solely for the fact that he knows to provide the right meme at the right moment. And it’s probably good to stay in good graces with him, so…It is what it is, people.

If you can compare your job/work to one movie or show, what would it be?

Hmm, there are a lot of shows and movies that could describe my work. And, no, I will not choose a typical marketing or any other business-related one. I’m gonna throw you for a loop here. Let’s go with The Golden Girls. Because of the way marketing rapidly evolves, you feel old, tired, and cranky, but you still have a youthful spicy spirit and can deliver a punchline like nobody’s business.
No, I’m joking. Mostly.
But The Office or Community are a close second.
For a movie, I’ll go with John Wick. Because if he can do wonders with a pencil, in marketing you can do wonders with budgets. Resourcefulness and creativity are your go-to weapons. And after events and other activities, you do look like you went through a battle, so there’s that.

If you can choose one song to go along with your job or which would make you be really in the zone while working, what would it be?

Anybody who knows me also knows that I lean towards rock and punk, and depending on the mood it can range from light to loud. So lately, I’m having these two songs on repeat:

Mötley Crüe – Kickstart My Heart

All Time Low – Some Kind of Disaster

But for my fellow rockstars, I’m totally willing to share my full Spotify playlist.

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